Practice makes perfect in Eve Ashwell’s latest spot for Finnish word explanation game Alias. Directed by Pete Riski of Rattling Stick through Directors Guild, earlier this month in Helsinki, we follow a man on a mission to win as he takes his board game preparations city-wide.

Director: Pete Riski

Editor: Eve Ashwell

Production Company: Directors Guild Helsinki

Executive Producer: Juha-matti Nieminen

Main Character: Iikka Forss / Panorama Agency