Jake Bugg’s back…

Jake Bugg’s back working with Michael Holyk in a new video cut by Edward Cooper.

Since directing Jake’s debut promo, Michael and Jake have repeatedly shot together over the years and they’ve reunited again for ‘Love, Hope & Misery’. The video was inspired by Bill Withers’ performance of 'Ain't No Sunshine' on the iconic BBC show ‘The Old Grey Whistle Test’ back in 1972.

Produced by Academy and shot on 16mm Michael kept it handheld for a raw, classic feeling. It’s a beautiful video for a beautiful song. Have a listen.