In this brand new series of idents for McDonald’s on ITV...

In this brand new series of idents for McDonald’s on ITV, cut by our very own Nik Hindson and Edward Cooper, a host of classic movie tropes are flipped on their head, all for the love of takeaway.

‘McDelivery' was directed by Samuel & Gunnar at Tantrum and nabbed 'Pick of the Day' in today’s David Reviews round up.