Vid Price, Vaughan Arnell & Idris Elba have reunited…

Vid Price, Vaughan Arnell & Idris Elba have reunited for Sky’s latest campaign, reminding us of the very familiar struggle when you really should go to bed but absolutely need to watch another episode of your favourite boxset.

Playing on the change in public appetite for back-to-back viewing, the film (created by Brothers and Sisters and produced by Moxie) presents us with David. As he’s about to put down the remote at the end of an episode the voice of temptation, in the form of Idris, chimes in.

Have a watch (before cracking on with Game of Thrones…)